EmailBison vs Groove: Best Email Platform for Agencies

Choosing between EmailBison and Groove comes down to one fundamental question: does your organization operate as an agency managing multiple clients' cold email campaigns, or as an internal sales team coordinating outreach through a CRM? EmailBison is a private cold email sequencer built for agencies that demand isolated sending infrastructure, white-label branding, and unlimited client workspaces under a flat $599/month plan. Groove, now operating as Groove by Clari following its August 2023 acquisition, is a Salesforce-native sales engagement platform designed to unify email, calls, and LinkedIn outreach for enterprise sales teams. Both platforms automate email sequences and improve outreach efficiency, but they serve fundamentally different operational models.

EmailBison focuses on deliverability engineering and agency-scale infrastructure, providing each client workspace with dedicated IPs, private warm-up networks, and isolated sending environments that eliminate cross-client reputation risk. Groove focuses on sales productivity and CRM data accuracy, offering multi-channel sequences and automatic Salesforce activity logging that keeps reps selling instead of doing data entry. This comparison examines pricing, features, deliverability tools, integrations, and use cases across both platforms to help agencies and sales teams identify the right fit for their specific operational requirements. EmailBison is SOC 2 and GDPR compliant, and Groove serves over 75,000 users at companies such as Google, Uber, and Capital One.

What is the Difference Between EmailBison and Groove?

EmailBison and Groove address different operational models, target audiences, and infrastructure philosophies. EmailBison operates as a single-tenant, privately hosted cold email sequencer where each agency client receives isolated servers and dedicated IP addresses. Groove operates as a multi-tenant sales engagement platform tightly integrated with Salesforce CRM for enterprise sales teams.

The table below compares the 2 platforms across 10 critical dimensions that matter most to agencies and sales teams evaluating email outreach tools.

EmailBison caters to agencies requiring isolated sending environments and multi-client workflows under predictable flat pricing. Groove serves enterprise sales teams requiring Salesforce-integrated engagement automation with per-seat licensing. The infrastructure approach (isolated versus integrated) defines which platform fits a given operational model.

What is EmailBison?

EmailBison is a private, white-label email sequencing platform built for outbound agencies managing high-volume cold email campaigns. Unlike traditional multi-tenant email platforms, EmailBison provides each agency with dedicated servers and IP addresses, creating an isolated sending environment that prevents other users from affecting sender reputation.

Founded in 2023 by Cody Smith (who also created EmailGuard, an email deliverability testing tool), EmailBison positions itself as the platform for the "top 10% of agencies" running cold email at scale. The platform supports automated multi-step email sequences, A/B testing, conditional logic, and built-in warm-up through a private, invite-only network. Agencies use EmailBison to manage campaigns across multiple clients simultaneously, with each client's data isolated in separate workspaces, all under a single $599/month subscription. EmailBison is SOC 2 Type II certified and GDPR compliant, providing enterprise-grade security for agencies handling sensitive client data across jurisdictions.

What are the Features of EmailBison?

EmailBison offers 7 core features tailored to high-volume cold email outreach and agency operations: isolated infrastructure, advanced sequencing, private warm-up, unified inbox management, unlimited storage, API access, and dedicated support.

Isolated Sending Network with Dedicated IPs

EmailBison provides each customer with a dedicated server cluster, IP addresses, and virtual private cloud (VPC) for email sending. This single-tenant architecture eliminates the "noisy neighbor" problem common in shared infrastructure platforms such as Instantly or Smartlead, where one user's poor sending practices can damage deliverability for everyone on the same IP pool. Each workspace operates in its own sending environment, enabling agencies to give each client a separate "sending fingerprint." An agency managing 10 clients, for example, runs each client's campaigns through independent infrastructure, preventing one client's aggressive sending from impacting another's inbox placement.

Automated Email Sequencing with Advanced Logic

The platform supports multi-step email sequences with conditional automation, A/B testing, and intelligent send throttling. Users build campaigns with timed follow-ups, personalization variables, and rules for sending windows. The sequencing engine includes step-level A/B testing, allowing agencies to test different subject lines or email bodies and automatically distribute more volume to the winning variant. EmailBison's proprietary sending algorithm optimizes email dispatch intervals to maximize deliverability. Conditional logic enables automated reply-triggered follow-ups within the same thread.

Private Email Warm-Up Network

EmailBison includes a built-in, invite-only email warm-up tool that gradually builds sender reputation for new email accounts. Unlike public warm-up pools (which often include low-quality senders that dilute reputation benefits), EmailBison's private network is controlled and curated. The warm-up system features auto-pausing when a domain is flagged and "spam rescue" functionality that engages with emails landing in spam folders. Agency users cite this premium warm-up pool as a significant advantage for maintaining high inbox placement rates from day one of campaign deployment.

Master Inbox for Unified Replies

EmailBison includes a unified inbox interface that aggregates all replies, sent emails, bounces, and engagement data across every connected email account. The Master Inbox supports full reply and compose functionality, attachments, and real-time syncing, eliminating the need to switch between Gmail or Outlook accounts for each sender. Threads are organized and filterable by sender, campaign, and status (replied, unsubscribed, bounced). Agencies treat EmailBison as a centralized outreach email client rather than managing dozens of separate inboxes.

Unlimited Lead Storage and Workspace Segmentation

The platform places no limits on the number of contacts, email accounts, workspaces, or team members under a single subscription. Agencies import and store entire prospect databases without worrying about per-contact pricing tiers common in competing platforms. Each workspace functions as an isolated environment with separate data, campaigns, and team member access controlled through role-based permissions (admin, editor, viewer). This feature set supports agency-scale multi-tenancy: one account manages many campaigns and clients with distinct data separation and no additional per-user fees.

API and Webhooks for Custom Integration

EmailBison provides complete API access to all campaign, sequencing, and contact management features. Agencies with development resources integrate EmailBison with internal dashboards, automate lead imports, trigger campaigns programmatically, or extract performance statistics without using the web interface. Webhooks deliver real-time notifications for events such as replies, bounces, and unsubscribes. Native integrations include Clay for lead data enrichment, EmailGuard for deliverability testing, n8n and Make for workflow automation, and OutboundSync for HubSpot and Salesforce CRM syncing.

Dedicated 1:1 Support and Technical Training

Every EmailBison subscriber receives a private Slack channel with direct access to engineers and founding team members for on-demand technical support. This concierge-style support model allows agencies to get immediate troubleshooting help, configuration guidance, and deliverability strategy advice from the people who built the platform. EmailBison also hosts regular webinars and content sessions covering best practices in cold email deliverability, domain configuration, and campaign optimization.

What are the Pros of EmailBison?

EmailBison's 5 primary advantages center on deliverability engineering, infrastructure isolation, unlimited scalability, warm-up quality, and agency-focused support:

• Exceptional deliverability through infrastructure isolation. Agency users report reply rates 2x higher compared to shared-infrastructure platforms, attributed to dedicated IPs and the private warm-up network that prevents reputation dilution from other users' sending practices.

• Private servers and IPs with no shared reputation risk. Each workspace runs on its own IP addresses and environment, eliminating cross-client contamination. One client's poor list quality or spam complaints does not affect another client's inbox placement.

• Unlimited scale under flat pricing. The $599/month plan covers unlimited contacts, email accounts, workspaces, and team members. Agencies add new clients and campaigns without incurring additional per-seat or per-contact fees.

• Premium private warm-up network. The invite-only warm-up pool is smaller and more controlled than public networks, producing stronger inbox placement results. The system auto-pauses on flagged domains and includes spam rescue functionality.

• White-glove onboarding and support. Dedicated Slack channels connect agencies directly with engineers. The founding team often assists with configuration, domain setup, and deliverability troubleshooting, reducing time to campaign launch.

What are the Cons of EmailBison?

EmailBison's 5 limitations affect smaller teams, budget-conscious buyers, and those preferring self-service onboarding:

• High price barrier with no free trial. The $599/month minimum commitment is expensive for individual users or small agencies sending fewer than 50,000 emails monthly. There is no free trial or self-service signup; prospective customers book a demo to qualify.

What is the Pricing of EmailBison?

EmailBison costs $599 per month for a single, all-inclusive plan as of 2026. This flat rate includes unlimited users, unlimited email accounts, unlimited contacts, unlimited workspaces, and up to 500,000 emails sent per month. Every feature (isolated IPs, warm-up, API, white-label branding, dedicated support) is bundled with no tiered packages or add-on modules.

Agencies sending more than 500,000 emails monthly purchase additional sending volume in blocks, often referred to as "email buckets." The cost for additional volume is negotiated directly with the EmailBison team. Previously priced at $499/month in mid-2025, the plan increased to $599/month by early 2026, reflecting expanded infrastructure capacity and added features. There is no free trial; agencies commit to a minimum of one month at $599 to evaluate the platform.

What is EmailBison Best For?

EmailBison is best for agencies and teams operating at high volume with multiple clients or domains requiring deliverability control:

• Large agencies managing 5 or more concurrent clients. The unlimited workspace model and flat pricing make EmailBison cost-effective for agencies segmenting data and campaigns across many client accounts.

• High-volume senders dispatching 100,000 or more emails monthly. The platform's infrastructure and pricing pay off at large scale. Agencies sending millions of emails per month leverage the dedicated IP architecture and volume capacity.

• Teams demanding full deliverability control. Agencies that have experienced spam folder issues on shared platforms benefit from isolated IPs, private warm-up, and integrated EmailGuard deliverability testing.

• Agencies offering white-label email services. The branding customization allows agencies to present EmailBison as their proprietary technology under their own domain and logo.

• B2B lead generation and outbound sales agencies. Any agency whose core service involves sending cold outbound emails to generate leads for clients operates within EmailBison's target use case.

EmailBison is not ideal for individual consultants sending fewer than 10,000 emails monthly, teams requiring native phone or LinkedIn integration, or companies needing deep CRM workflow automation beyond email sequencing.

What Platforms Does EmailBison Support?

EmailBison supports web-based access and integrates with the 2 major business email ecosystems:

• Web application (cloud SaaS). EmailBison operates as a browser-based platform accessible from any operating system, including Windows, Mac, and Linux. No desktop software installation is required.

• Google Workspace (Gmail). Agencies connect Google Workspace mailboxes as sending accounts. Bulk mailbox connection is facilitated through the Zapmail integration feature.

• Microsoft 365 (Outlook). Microsoft 365 email accounts connect as sending accounts alongside Google Workspace accounts within the same campaigns.

• No native mobile app. EmailBison does not offer a dedicated iOS or Android application. The web interface is responsive for mobile browser access, but the platform is primarily designed for desktop use.

• Integration ecosystem. Through API, webhooks, and native connectors, EmailBison connects with CRM platforms (HubSpot, Salesforce via OutboundSync), data tools (Clay), automation platforms (n8n, Make), and deliverability testing (EmailGuard).

What Type of Audience is EmailBison Designed For?

EmailBison is designed for 5 primary audience segments operating in B2B outbound environments:

1. Outbound agency owners and teams. Cold email agencies, lead generation firms, and marketing agencies offering outbound email services represent the core user base. The platform's unlimited workspaces, white-label options, and flat pricing align directly with agency business models.

2. Growth and sales teams with massive outreach needs. In-house teams functioning as internal agencies, managing multiple product lines, regions, or brands with separate outreach campaigns, fit EmailBison's multi-domain architecture.

3. Deliverability-focused specialists. Email operations professionals who understand DNS configuration, DMARC records, sending limits, and IP reputation management champion EmailBison within their organizations.

4. Top-tier senders who have outgrown simpler platforms. Agencies previously using Mailshake, Lemlist, Instantly, or Smartlead and experiencing deliverability degradation at higher volumes graduate to EmailBison's isolated infrastructure.

5. B2B industries including sales, recruiting, and PR. Any scenario involving high volumes of individualized cold emails with strict deliverability requirements falls within EmailBison's target audience.

What Support Options Does EmailBison Offer?

EmailBison provides 4 primary support channels focused on high-touch, direct communication:

• Dedicated private Slack channel. Each customer receives a private Slack workspace for real-time messaging with EmailBison's engineering and support team. This is the primary support method, enabling quick back-and-forth troubleshooting with screenshots, logs, and direct engineer interaction.

• Email support. A support email address (support@emailbison.com) handles less urgent inquiries, though most agencies use Slack for immediate assistance.

• 1:1 onboarding and implementation guidance. During initial setup, the EmailBison team guides agencies through domain configuration, mailbox connection, warm-up activation, and campaign setup via calls or Slack conversations.

• Community access. A small community of agency owners shares strategies and best practices, and EmailBison hosts periodic webinars covering deliverability tips, feature updates, and cold email optimization techniques.

EmailBison does not offer phone support or a traditional call center. The support model is digital, personalized, and designed for technical troubleshooting that benefits from screen sharing and log analysis.

Does EmailBison Have an API?

Yes. EmailBison offers a complete RESTful API providing programmatic access to all campaign, contact, and sequencing features. The platform is described as "API-first," meaning every core function available in the web interface is also accessible through API endpoints.

Agencies use the API to automate lead imports, launch campaigns, extract performance analytics, and connect EmailBison with internal dashboards or proprietary tools. Webhooks complement the API by delivering real-time POST notifications for events such as replies, bounces, and unsubscribes. API access is included in the $599/month plan at no additional cost, and documentation is provided to customers through a developer portal. Because EmailBison operates as a white-label platform, agencies also leverage the API to build custom client-facing features on top of EmailBison's infrastructure.

What Are the Reviews and Ratings for EmailBison?

EmailBison does not maintain a formal profile on G2 or Capterra due to its invite-only positioning and niche audience. Reviews come from agency communities, Reddit discussions, and industry blogs. Three representative user perspectives illustrate the range of sentiment:

Review 1 (Positive, Reddit r/coldemail): "I have been using EmailBison for the last 3 months and it is going great. I would say it is the best email outreach tool so far. Super clean UI, best suited for agencies. I personally prefer EmailBison over Smartlead or Instantly."

Review 2 (Conditional, Reddit r/coldemail): "It genuinely depends on how big your agency is. Sending average volume, then Smartlead or Instantly works. But a really large agency sending millions of emails a month, the $500 plan is worth it..."

Review 3 (Deliverability-focused, agency blog): "We have had several clients switch to EmailBison, and results have been promising. The warmup engine feels more intelligent and less spammy. Compared to Instantly, EmailBison is a bit more barebones in UI but outperforms it in inbox health and reply quality. EmailBison gives you more control."

The consensus among large-volume agency users is strongly positive, with deliverability and infrastructure isolation cited as primary advantages. Criticism centers on cost justification for smaller-scale operations.

What Training Does EmailBison Offer?

EmailBison provides 4 training formats centered on personalized guidance rather than formal certification programs:

• Personalized onboarding. New customers receive direct setup assistance through Slack calls and screen-shares, covering domain configuration, mailbox connection, warm-up activation, and initial campaign creation tailored to the agency's specific use case.

• Regular webinars and live sessions. EmailBison hosts periodic webinars covering cold email strategy, deliverability optimization, new feature demonstrations, and platform best practices.

• Knowledge base and resource guides. The EmailBison website publishes in-depth guides on cold email deliverability, outreach scaling, domain setup, and tool comparisons that serve as educational reference material.

• Slack community peer learning. The customer Slack workspace enables agencies to share tips, ask questions, and learn from other operators running similar campaign types at comparable volumes.

EmailBison does not offer a formal certification program or multi-day structured training course. The training model prioritizes hands-on, ad-hoc assistance from engineers over self-paced generic video content.

What Integrations Does EmailBison Support?

EmailBison supports 6 native integration categories connecting the platform to CRM, data enrichment, deliverability testing, and workflow automation tools:

• CRM: HubSpot and Salesforce. Campaign activity, engagement data, and lead information sync to both CRMs through OutboundSync, keeping pipeline data current without manual entry.

• Lead data enrichment: Clay. The native Clay integration enables agencies to pull enriched lead lists and updated contact information directly into EmailBison campaigns.

• Deliverability testing: EmailGuard. Native integration with EmailGuard (built by the same founding team) allows inbox placement testing and spam filter analysis directly from the EmailBison interface.

• Workflow automation: n8n and Make. Compatibility with these automation platforms enables trigger-based workflows, such as automatically enrolling leads in sequences based on external events.

• Email platforms: Google Workspace and Microsoft 365. These serve as the sending infrastructure, with bulk mailbox connection supported through the Zapmail feature.

• Custom integrations via API and webhooks. Any system capable of making HTTP requests integrates with EmailBison through its RESTful API and webhook event notifications.

What is the Company Information for EmailBison?

EmailBison is a privately held SaaS startup founded in 2023, headquartered in the United States. The company was founded by Cody Smith, who also created EmailGuard, a complementary email deliverability testing tool. The team consists of approximately 10 employees, operating as a boutique SaaS company focused on the agency cold email niche.

EmailBison is SOC 2 Type II certified and GDPR compliant, providing enterprise-grade security and data handling standards for agencies managing client data across jurisdictions. The company operates on an invite-only model, positioning itself exclusively for the "top 10% of agencies." Notable customers include Sales Automation Systems, RB2B, Fyxer, and Directive. No public venture capital funding rounds have been announced; the company is bootstrapped.

What is Groove?

Groove (referred to as "Groove by Clari" following its August 2023 acquisition) is a Salesforce-native sales engagement platform designed to automate and track multi-channel outreach for B2B sales teams. The platform unifies email, phone calls, LinkedIn tasks, and calendar scheduling into coordinated sequences that sync all activity data to Salesforce CRM in real-time.

Founded in 2014 in San Francisco by Chris Rothstein, Austin Wang, and Alexander Kerschhofer (former Google sales employees), Groove serves over 75,000 users at enterprise organizations including Google, Uber, Capital One, and Atlassian. The platform's core value proposition is eliminating manual CRM data entry while providing managers with complete visibility into sales team activity and performance. Groove ranks as the number 1 sales engagement platform in customer satisfaction on G2, with 99% of users rating it 4 or 5 stars. In late 2025, Clari merged with Salesloft, consolidating 2 major sales engagement platforms under one parent company and signaling broader market consolidation in the sales engagement category.

What Are the Features of Groove?

Groove offers 6 core feature categories spanning multi-channel sequencing, CRM integration, analytics, scheduling, calling, and AI-driven automation.

Personalized Multi-Channel Sequences

Groove enables sales reps to create multi-step outreach campaigns combining email, phone calls, and LinkedIn tasks in a single orchestrated flow. Reps schedule timed follow-ups with personalized templates using dynamic fields (recipient name, company, role) and conditional logic that adjusts based on prospect engagement. A typical flow includes an email on Day 1, a call reminder on Day 3, and a LinkedIn connection request on Day 5, all managed within Groove's interface and tracked automatically.

Deep Salesforce Native Integration

Groove integrates with Salesforce CRM at the API level, syncing all email, call, meeting, and task activities to Salesforce records in real-time without manual logging. The platform operates as a Salesforce-native application, respecting custom fields, objects, and field-level permissions. This bidirectional sync eliminates the 20 to 30% of time sales reps typically spend on administrative data entry. Groove supports both Salesforce Classic and Lightning environments and is available on the Salesforce AppExchange.

Activity Tracking and Real-Time Analytics

Groove tracks every sales activity and provides dashboards for individual reps and managers. Reps see who opened or clicked their emails and when. Managers access metrics including email send counts, open rates, reply rates, call connection rates, and meetings booked. Leaderboards and goal-tracking features help optimize sequences by identifying which templates and cadences produce the highest engagement.

Integrated Calendar Scheduler

Groove includes a built-in scheduling tool that allows prospects to book meetings directly from an email link. Scheduled meetings sync automatically to the rep's Google or Outlook calendar and create corresponding events in Salesforce. This removes scheduling friction and ensures every booked meeting is logged to CRM without manual entry.

Power Dialer and Call Logging

Groove provides a built-in power dialer for high-volume phone outreach integrated directly into sales flows. Reps call prospects from within the Groove or Salesforce interface, and calls are logged automatically with outcomes, notes, and duration. Features include click-to-call, voicemail drop, and call recording. The dialer integrates with the multi-channel sequences, so phone tasks appear alongside email steps in a coordinated cadence.

AI-Driven Revenue Assistants (Clari AI)

Following the Clari acquisition, Groove integrates with Clari's AI capabilities for recommended next steps, email sentiment analysis, and automatic contact capture. The platform detects new contacts in email threads and auto-adds them to Salesforce. AI-driven insights help reps prioritize accounts and identify deals needing attention based on engagement patterns and activity gaps.

What Are the Pros of Groove?

Groove's 5 primary advantages center on CRM integration depth, ease of adoption, multi-channel capability, support quality, and time-saving automation:

• Deep Salesforce integration that eliminates manual data entry. Users consistently praise the seamless, reliable sync that keeps CRM data accurate without burdening reps. For organizations invested in Salesforce reporting, this native integration is a significant productivity multiplier.

• User-friendly interface with low learning curve. Sales reps adopt Groove quickly, with basic functionality intuitive from the first session. The interface resembles familiar email and calendar tools, reducing resistance to adoption across teams.

• Effective multi-channel outreach coordination. The ability to combine email, calls, and LinkedIn tasks in unified flows increases prospect connect rates. Reps follow structured cadences without needing separate tools for each communication channel.

• Highly rated customer support. Groove achieves 95% quality of support satisfaction on G2. Issues and questions receive prompt responses, and enterprise customers receive assigned Customer Success Managers for strategic guidance.

• Time-saving automation across administrative tasks. Automatic follow-ups, template insertion, CRM logging, and scheduling links free reps from repetitive activities. Many teams report reclaiming approximately 20% of their work week through Groove's automation capabilities.

What Are the Cons of Groove?

Groove's 5 limitations affect smaller teams, budget-sensitive buyers, and organizations not using Salesforce:

• Lack of pricing transparency. Groove does not publicly list detailed pricing tiers, requiring potential customers to engage with sales representatives. This creates evaluation friction for teams wanting to compare costs before committing to a demo.

• High minimum deal size. The Salesforce AppExchange listing indicates a $10,000/year minimum commitment, making Groove inaccessible or cost-prohibitive for teams with fewer than 10 users.

• Per-seat cost escalation for growing teams. At approximately $50/user/month, a 20-person team pays $12,000 annually. Teams scaling to 50 or more reps face costs approaching $30,000 to $40,000 per year.

• Occasional Salesforce sync delays. A small percentage of users report instances where email logging or activity sync experiences brief delays, requiring manual verification in edge cases.

• Limited mobile app functionality. The Groove+ iOS app covers basic tasks such as checking sequence to-dos and viewing Salesforce data, but lacks full sequence editing and creation capabilities available on desktop. No Android app is currently available.

What is the Pricing of Groove?

Groove pricing starts at approximately $50 per user per month with a $10,000 annual minimum commitment. The platform uses per-seat licensing with annual contracts, and the exact price varies based on team size, feature requirements, and negotiation.

According to Spendflo's enterprise SaaS pricing data, Groove annual contracts typically range from $5,000 to $70,000 depending on the number of users and selected capabilities. A 20-person sales team at $50/user/month pays $12,000 annually. Larger deployments with 100 or more reps often negotiate reduced per-seat rates but face higher total annual costs. Groove does not offer a free tier or self-service signup. Multi-year commitments and higher user counts typically unlock better per-seat pricing. Following the Clari acquisition and Salesloft merger, bundled pricing across the combined revenue platform is available for organizations purchasing multiple Clari products.

What is Groove Best For?

Groove is best for enterprise and mid-market organizations with structured sales processes and Salesforce as their primary CRM:

• Enterprise sales teams with 50 or more reps. Organizations with large SDR, BDR, and AE teams benefit from Groove's standardized workflows, activity tracking, and manager visibility dashboards.

• Salesforce-heavy organizations. Teams where Salesforce is the single source of truth for pipeline and forecasting data maximize Groove's value through native integration and automatic activity capture.

• Companies conducting multi-channel outreach. Sales teams that combine email, phone, and LinkedIn in coordinated cadences leverage Groove's unified flow builder instead of managing separate tools per channel.

• Sales operations and RevOps teams prioritizing data accuracy. Organizations struggling with incomplete CRM data or inconsistent rep logging adopt Groove to enforce process and ensure complete activity capture.

• Mid-market companies planning to scale. Teams of 15 to 50 reps that anticipate growth benefit from Groove's structured approach, which standardizes onboarding and maintains consistency as new reps join.

Groove is not designed for agencies managing multiple external clients, teams without Salesforce, companies sending mass marketing emails, or organizations with fewer than 10 users where the minimum contract creates poor unit economics.

What Platforms Does Groove Support?

Groove supports 5 primary platform environments spanning email, CRM, mobile, and third-party integrations:

• Google Workspace (Gmail). A Chrome browser extension integrates Groove features directly into the Gmail interface for template insertion, email tracking, and Salesforce data display.

• Microsoft Office 365 (Outlook). An Outlook add-in provides equivalent Groove functionality for Microsoft email users, including activity logging and template access.

• Salesforce CRM. Groove operates as a Salesforce-native application available on the Salesforce AppExchange, functioning within both Classic and Lightning environments.

• iOS mobile (Groove+ app). The Groove+ app for iPhone and iPad provides on-the-go access to sequence tasks, Salesforce data, and basic email functionality. No Android app is currently available.

• Web browser (cloud application). The Groove web application is accessible through modern browsers, with Chrome recommended for full extension functionality.

What Type of Audience is Groove Designed For?

Groove is designed for 4 primary audience segments within B2B sales organizations:

1. Sales Development Representatives (SDRs) and Business Development Representatives (BDRs). These front-line prospectors useGroove daily to manage outreach cadences, send personalized sequences, and book meetings for account executives.

2. Account Executives (AEs). AEs use Groove to manage deal-stage outreach, maintain consistent follow-up with multiple opportunities, and coordinate touchpoints with buying committees across complex B2B sales cycles.

3. Sales Managers and Revenue Operations (RevOps) Leaders. These stakeholders use Groove's analytics dashboards, activity reports, and performance tracking to monitor team productivity, enforce sales processes, and generate accurate pipeline forecasts through Salesforce data.

4. Customer Success Managers (CSMs) conducting renewal and upsell outreach. While less common, CSMs at enterprise companies leverage Groove's sequencing for systematic customer check-ins, renewal reminders, and expansion campaigns tied to Salesforce account records.

Groove is not designed for marketing teams sending bulk newsletters, agencies managing external client campaigns, customer support agents handling inbound tickets, or individual freelancers conducting small-scale outreach.

What Support Options Does Groove Offer?

Groove offers 4 primary support channels for customers across different account tiers:

• Email and chat support. Customers reach the Groove support team through email tickets and in-app chat during business hours. Response times are generally fast, with G2 surveys showing 95% customer satisfaction with support quality.

• Phone support for enterprise accounts. Larger deployments receive access to phone-based support for urgent issues, with dedicated points of contact for critical escalations.

• Dedicated Customer Success Managers (CSMs). Enterprise clients are assigned CSMs who provide strategic guidance, quarterly business reviews, usage optimization recommendations, and ongoing training for new team members.

• Knowledge base and help center. A comprehensive self-service library includes feature documentation, how-to guides, troubleshooting articles, and video tutorials covering setup, administration, and daily usage workflows.

Groove earned a 95% quality of support rating on G2, reflecting consistently positive experiences across all support channels. The Clari acquisition has expanded support resources, with the combined organization offering broader coverage and deeper technical expertise.

Does Groove Have an API?

Yes. Groove provides an API that enables programmatic access to platform data and functionality. Developers use the API to extract activity logs, enroll contacts into flows, retrieve engagement metrics, and push data between Groove and external systems.

The API is included with Groove subscriptions at no additional cost and supports custom reporting, data warehouse integrations, and workflow automation through platforms such as Zapier. For most organizations, Groove's native Salesforce integration handles the majority of data synchronization needs, but the API extends capabilities for teams requiring custom integrations beyond standard connectors. SoftwareAdvice lists API availability as a confirmed Groove feature.

What Are the Reviews and Ratings for Groove?

Groove is one of the highest-rated sales engagement platforms available, with extensive formal review data across multiple platforms:

Review 1 – G2 Enterprise Satisfaction Leader: Groove has been ranked the number 1 sales engagement platform in customer satisfaction on G2 for over 17 consecutive quarters. As of the latest reports, 99% of users rated Groove 4 or 5 stars, 94% would recommend it to peers, and 95% rated support quality positively. These scores consistently surpass competitors Outreach and Salesloft across enterprise deployment categories.

Review 2 – SoftwareAdvice Rating: SoftwareAdvice reports a 4.7 out of 5 star rating for Groove based on 146 verified reviews. Users most frequently praise the Salesforce integration depth, intuitive interface design, and time savings from automated activity logging. The most common criticisms involve pricing transparency and occasional sync delays.

Review 3 – Enterprise Customer Testimonials: Fortune 500 customers including Google, Uber, Capital One, and Atlassian have publicly endorsed Groove's impact on sales productivity. Managers at these organizations cite complete CRM data capture, reduced administrative burden for reps, and measurable improvements in pipeline generation as primary benefits driving continued investment in the platform.

What Training Does Groove Offer?

Groove provides 4 training pathways for customers at different adoption stages:

• Structured onboarding program. New customers receive a 2 to 4 week implementation process that includes admin configuration training, Salesforce integration setup, and end-user enablement sessions led by the Groove customer success team.

• Self-paced learning resources. The help center contains documentation, feature guides, and video walkthroughs covering everything from basic sequence creation to advanced flow configuration and reporting customization.

• Ongoing CSM coaching. Enterprise accounts receive periodic training refreshers through their assigned Customer Success Manager, including new feature demonstrations, usage optimization reviews, and best practice sharing sessions.

• Quick-adoption design philosophy. Groove's interface is designed to minimize training requirements. The platform reports that 92% of users find it easy to set up and use, and most reps achieve basic proficiency within days rather than weeks, a deliberate design choice that reduces organizational training overhead.

Groove does not currently offer a formal certification program, but the combination of structured onboarding and responsive support ensures teams leverage the full feature set efficiently.

What Integrations Does Groove Support?

Groove integrates with 6 primary platforms and ecosystems that cover the core sales technology stack:

• Salesforce CRM. The core integration. Groove syncs all email, call, meeting, and task activities to Salesforce records bidirectionally. It supports custom objects, custom fields, and field-level security, and operates as a Salesforce AppExchange-listed application.

• Google Workspace (Gmail and Google Calendar). Groove connects to Gmail for sending, tracking, and template insertion, and to Google Calendar for scheduling functionality and availability sharing.

• Microsoft Office 365 (Outlook and Calendar). Full Outlook integration provides equivalent email and calendar functionality for Microsoft-based organizations.

• LinkedIn Sales Navigator. Groove supports LinkedIn as a channel within multi-step flows, allowing reps to log LinkedIn activities and incorporate social selling steps into coordinated cadences.

• ZoomInfo. Integration with ZoomInfo enables reps to import enriched contact data directly into Groove flows for immediate outreach activation.

• Clari Revenue Platform. Following the acquisition, Groove integrates with Clari's forecasting, conversation intelligence, and revenue operations tools, creating a unified platform for pipeline visibility and engagement execution.

Additional integrations are available through the API and third-party automation platforms. The Clari ecosystem continues to expand integration capabilities as the combined platform evolves.

What is the Company Information for Groove?

Groove was founded in 2014 in San Francisco, California by Chris Rothstein, Austin Wang, and Alexander Kerschhofer, former Google sales employees who built the platform to solve productivity challenges they experienced firsthand. The company raised $45 million in Series B funding in 2021 and grew to serve over 75,000 users at companies including Google, Uber, Capital One, and Atlassian.

In August 2023, Groove was acquired by Clari, a revenue platform company based in Sunnyvale, California. The acquisition combined Groove's sales engagement capabilities with Clari's revenue forecasting and intelligence tools. In late 2025, Clari merged with Salesloft, bringing two major sales engagement platforms under one umbrella with CEO Steve Cox leading the combined organization. Groove now operates as "Groove by Clari" within this consolidated entity. The company earned recognition as an Inc. 5000 fastest-growing company and was named Inc. Magazine's Best Workplaces in 2020, with offices historically maintained in San Francisco, San Diego, and Seattle.

Why EmailBison Works Better for Agencies Than Groove

While both platforms deliver strong results within their intended use cases, EmailBison's architecture addresses seven specific operational requirements that agencies face, requirements Groove was never designed to handle.

Purpose-Built Multi-Client Management

EmailBison provides unlimited workspaces with fully isolated data environments for each client. An agency managing 15 different client campaigns creates 15 separate workspaces, each with distinct contacts, sequences, sending accounts, and performance data. This compartmentalization prevents data mixing, maintains client confidentiality, and simplifies per-client reporting.

Groove lacks any multi-workspace or multi-client concept. It is designed for a single company's internal sales team. An agency attempting to use Groove would need separate instances or manually segregate data within one account, an impractical and error-prone approach that violates the fundamental operational model agencies require.

Flat Pricing Economics for Agency Models

Consider a 6-person agency managing 12 clients. EmailBison costs $599/month regardless of team size or client count. With Groove at $50/user/month plus a $10,000 annual minimum, the same agency pays at minimum $833/month. If the agency needs data isolation per client (requiring separate Groove instances), costs multiply dramatically. EmailBison's flat-rate model means agencies onboard new team members and new clients without recalculating software budgets, a critical advantage for growing service businesses with variable client rosters.

Dedicated Infrastructure Protects Cross-Client Deliverability

When an agency manages multiple clients, one client's poor list hygiene or aggressive sending volume cannot be allowed to damage another client's sender reputation. EmailBison's single-tenant architecture gives each workspace its own dedicated IP addresses and server clusters, creating complete reputation isolation between clients. If Client A triggers spam complaints, Client B's deliverability remains entirely unaffected.

Groove operates on shared infrastructure with no per-client IP isolation. While individual rep email accounts are separate, the platform provides no tools to protect one campaign's sender reputation from another's, a gap that creates unacceptable risk for agencies whose core deliverable is inbox placement.

White-Label Branding Strengthens Agency Positioning

EmailBison allows agencies to host the platform under their own domain with custom branding, presenting email sequencing as proprietary technology rather than a third-party tool. Agencies use white-label capabilities to increase perceived value, justify premium pricing, and differentiate their service offering in competitive pitches.

Groove offers no white-label option. Every interaction displays Groove branding, undermining an agency's ability to position their email infrastructure as a unique competitive advantage.

Cold Email Infrastructure Exceeds Sales Engagement Tooling

Agencies running cold outbound campaigns require specialized deliverability tools that general sales engagement platforms do not provide. EmailBison includes a private warm-up network, custom tracking domains, send throttling controls, and native EmailGuard integration for inbox placement testing, all built specifically for cold email at scale.

Groove has no built-in warm-up functionality, no private warm-up network, and no native deliverability testing tools. Agencies using Groove for cold outreach would need to purchase and manage separate third-party warm-up services, adding cost, complexity, and potential failure points to their operational stack.

Volume Capacity Matches Agency Scale

EmailBison's base plan supports 500,000 emails per month with the ability to purchase additional volume in blocks, accommodating agencies sending millions of emails across multiple client campaigns. Groove's volume capacity is constrained by individual email account sending limits (Gmail and Outlook rate limits), making it unsuitable for the high-volume cold outreach that agencies conduct daily across dozens of client domains and hundreds of sending accounts.

Agency-Specific Support and Community

EmailBison provides dedicated Slack channels connecting agencies directly with engineers and founders who understand deliverability challenges, domain configuration, and multi-client campaign optimization. The support community consists of other agency owners sharing strategies for scaling cold outreach operations, a peer network purpose-built around the agency use case.

Groove's support, while excellent at 95% satisfaction on G2, is designed for internal sales teams using Salesforce. Support conversations center on CRM sync, flow configuration, and rep productivity rather than the agency-specific challenges of managing deliverability across dozens of client domains and hundreds of sending accounts.

EmailBison is also SOC 2 and GDPR compliant, providing agencies the security posture required when handling multiple clients' prospect data across jurisdictions, a necessity for agencies serving European markets or regulated industries where data handling standards are non-negotiable.

The decision framework is straightforward: if you manage multiple external clients and your business depends on cold email deliverability at scale, EmailBison's purpose-built agency infrastructure delivers measurably better alignment than Groove's enterprise sales engagement model. For internal sales teams running coordinated multi-channel outreach through Salesforce, Groove remains the superior choice within its designed use case.

Frequently Asked Questions

Is EmailBison Better Than Groove for Cold Email Outreach?

Yes. EmailBison offers dedicated IPs, isolated sending infrastructure, and a private warm-up network engineered specifically for cold email deliverability at scale. Groove focuses on sales engagement and CRM activity logging rather than the specialized technical infrastructure required for high-volume cold outreach campaigns.

Is EmailBison More Affordable Than Groove for Small Teams?

No. EmailBison's $599/month flat rate is a high entry point for individuals or very small teams. However, for agencies with 10 or more users managing multiple clients, EmailBison becomes significantly more affordable than Groove's per-seat pricing and $10,000 annual minimum contract.

Does Groove Support Email Sequencing for Agencies?

Technically yes, but Groove lacks multi-client tenant isolation, workspace separation, and white-labeling. It is designed for single-company sales teams. Agencies would face data mixing issues and no client workspace segregation, making EmailBison the superior choice for agency workflows requiring client confidentiality and operational separation.

Can EmailBison Handle Large-Scale Outbound Campaigns?

Yes. EmailBison is built for massive scale, supporting 500,000 emails per month in the base plan with isolated clusters that prevent sending reputation damage from other users. Additional sending volume can be purchased in blocks as campaign needs grow beyond the base allocation.

Is Groove Suitable for Sales Teams as Well as Marketing Teams?

Groove is designed strictly for sales teams including SDRs, BDRs, and account executives. Marketing teams typically require mass-email platforms for newsletter distribution and campaign automation. Groove is a one-to-one sales engagement tool built to log personalized outreach activities directly into Salesforce CRM, not broadcast marketing communications.